Strategic, systems-driven and impact-focused multidisciplinary design leader, who delivers creative outcomes and processes.
My design philosophy ↗️
DYNAMIC PROGRAMS — streamline clear core product value
Shopify Collabs • Brand admin • 2025
Working with stakeholders and users, I rethought and prototyped product architecture around primary job — engage in creator relationships through dynamic offers, and set high experience bar for product future.
CREATOR QUALITY — growing platform with highly authentic creators at scale
Shopify Collabs • Brand & Creator • 2025
I have designed how we surface powerful creator behaviour insights helping brands make informed decisions about how trustful creator is. The system flagged the ones abusing the platform and saved brands millions in commission payouts.
With data team, we’ve found signals indicating authenticity or likelihood of platform abuse by creator then I designed delightful signup flow to verify social accounts and prevent harmful creators getting in.
ANALYTICS — unlocking creator growth by data informed decisions
Shopify Collabs • Creator • 2024
With engineers we have shaped and designed powerful and scalable analytics infrastructure that can meet any creator and product demands and shipped first iteration serving creators insights into what is working for them today.
PAYOUTS — tracking your money with clarity
Shopify Collabs • Creator • 2024
I did Shopify payouts to creators deep dive, grew internal transparency through infographic and surfaced the simplicity of it in front of creators looking for when they are getting paid their earnings.
INTEGRATION — embed acquired product app experience into
Shopify ecosystem →
Dovetale x Shopify Collabs • 2023
Together with product we sunset costly features, I redesigned core of the product experience to Shopify Polaris design language and led engineering team through execution, planning tasks, iterative releases and overlooked the quality of what is being shipped.
GRAVITY — scaling design system cross product with theming →
Shop x Shopify Collabs • 2024
OBERLO — rebrand that made dropshipping accessible to everyone
Dovetale x Shopify Collabs • 2023
From hiring London based branding agency “DesignStudio”, to representing design craft in the process, to leading a team of 5 designers in executing new brand guidelines to our products, I’ve owned design excellence in this Oberlo relaunch.
New design direction communicated “DIY” mentality, stating that everyone can start dropshipping business and you don’t need to be perfect. Doing is what makes you successful and I stand by this moto to this day.
Want to get in touch?
Shoot me a message if you have work opportunities or simply want to chat about design.